What do we mean by “Personalize Landing Page”
Here are 5 ideas of how to personalize a landing page.
1) Print the customers name on the landing page. “Hey Jim, thanks for visiting your personal page…”
2) Included Personal Audio for each visitor. I know you are probably thinking “How in the world can I record personal audio messages for each visitor..” - we have a way!
3) Display different pictures depending on if the visitor is a male or female. If you are marketing a 2nd home community on a lake you might display fishing/golfing pictures for males and spa/beach for women.
4) Create survey and auto fill some of the fields if you already have the information (ie name, address, phone)
5) Display different pictures based on the age of the visitor. If the visitor is a younger customer then display pictures that appeal to them.
Keep checking back for more information on how to personalize your landing pages. We are putting the final touches on a software tool that will help you increase your customer base.
Using personalizing marketing can increase your response rates dramatically. On a typical postcard mailing you might see 1-2% response rate. So out of 1000 postcards that are mailed you might have 10-20 people respond. Let’s say 5-10 of these people buy a $100 product. That one mailing generated you $500-$1000.
With personalized marketing you might see 5-10% response rate which is 50-100 response. If 25-50 people purchase $100 product that is $2500-$5000 in revenue from the same mailing.
If you are going use direct mail you need to use all the techniques to maximize your return.
I wanted to show you an example PURL Campaign. The person’s name and school name will change on each postcard.
When you visit the personalized URL you can see how the page is personalized including personal audio. This page will developed in a couple of minutes so it does not include all of the advanced features of the tool including displaying different images for each page.
Purl Website Campaign
You probaly already have a list of all of your customers. You can create a direct mail marketing campaign that is personalized for each customer.
Let’s say you sell cars. You could create a PURL postcard for customers with a special offer to get them to trade in their current car. When they visit the personalized URL it would have a picture of their current car as well as a personalized audio message “Hey Jim, I wanted to offer you the opportunity to trade in your current car as we need used cars.”
Our software has the ability to create 1000’s of personalized landing pages for all of your customers. We will be releasing our Product in April so bookmark this site to stay updated on the current news.
What exactly is PURL marketing?
PURL stands for “Personalized URL”. If you could personalize all of your marketing do you think you could increase your conversion?
If I received a postcard and it said “Hey Clint, we have a special offer for you at www.personalizemarketing.com/clint.steiner go check it out…” I would be curious enough to check out the URL.
PURL’s can definitely increase your response rates.
