Personalize Marketing

How do you publicize and get people to go to your website? Advertise Your Web Site with Direct Mail!

Once your website is up and running, you have two issues. First, you need people to see your site and secondly, you must convert them from a website surfer to a website customer.

Targeting a specific market with personalized direct mail is better than any other advertising medium. Creating messages and offers designed to reflect the potential customer’s needs and interests are very powerful.
Your message gets sent to who you want, when you want, and where they get it. These targeted customers are offered a personal invitation to visit and buy from your site or contact you for more information.

Direct mail pieces, if compelling to the consumer, can attract your prospects like magnets to your website and turn them into clients overnight, regardless of a “weak economy.”

PURLs, or personal websites, are microsites used to capture direct mail or email campaign responses. Each PURL is customized with text, images, voice or animated technology with information and incentives specifically targeted for each person’s needs or interests.

Studies show using PURLs with a pertinent and significant message increases response rates two to five times! PURLs are exceptionally affordable and hundreds or thousands of customized PURLs can be created in seconds, based on your customer database or target mailing list.

What many businesses have encountered using PURL technology:

55-60% response rates
$122 ROI per $1 spent on marketing
Hundreds of new leads from one marketing campaign

One simple line added at the end of your direct mail or email campaign can achieve the following:

Increase response rates
Customize interactive marketing efforts spontaneously
Gain valuable information about consumers
Convert more prospects into sales and loyal customers
Manage customer relationships effortlessly
Send qualified, real-time leads to sales
Track and measure campaign responses in real-time

Learn how you can add easily add a PURL to your next marketing campaign by emailing us for more information.

Tell Them: “You can get what you want” or “what you need.”

If your potential customers or current customers don’t see or hear “what’s in it for them” within 10-15 seconds, they will not remain interested! They will not dig through your material to find what they want, it must be apparent from the get-go.

Tell Them: “They Must Act Quickly To Get It”.

You must assist these prospects and customers in overcoming their tendency to procrastinate and to take immediate action to get what you are offering. You must create a Sense of Urgency.

Offer ends on a particular date, perhaps in a week or two.

There is a limited supply, or receive a special bonus for acting now, but they will miss the bonus if they put it off.

Repeat all of the essentials of your offer at the end of your mail piece and tell them how to ensure getting the offer they want or need.  For instance:

P.S. Email or call by Friday, March 30th, to receive your Free Information Packet!

It couldn’t be easier than that. Begin by using a the PurlBlitz software and create personalized postcards today.

Direct mail is still the leading approach for reaching your current and potential customers. Being able to touch and feel these personalized pieces, specifically made for your customers, has a lingering effect and magnifies your marketing efforts.

Begin using the very influential ways PurlBlitz has to offer, personalizing each of those campaigns to say something directly to or about your customer, and you’ve just made them feel extra special and amplified your ability to keep those customers around for a long time.

ROI: Using personalized direct mail campaigns, is one of the best ways to track ROI. Each of your pieces can contain an internal code for tracking the exact number or responses received from each campaign. Direct mail is generally inexpensive, so why not let your customers know you care about them individually through personalized direct mail.  Through this medium, you can achieve a high return on your marketing dollars.

Leverage your efforts: Instead of providing a sales presentation to one customer at a time… it’s so much more effective and advantageous to send hundreds or even thousands of postcards, letters, brochures and offers, with your best sales pitch to all of your customers simultaneously.

Rapid Response: When you send a direct mail piece, around 85% of those who will respond will have contacted you within a few weeks.  You will know whether that campaign is successful based on the response rate you have received thus far and if you are not receiving a great response, you will be able to make adaptations to your direct mail campaigns right away.

With PurlBlitz, the magnitude of your direct mail campaigns is just beginning.