Personalize Marketing

If you are looking to get the public’s attention and gain greater exposure for your business, you’ll find that you’ll have a much easier time getting your content noticed using a personal URL. A personal URL (or PURL) is a URL which you can send to a client with their name included in the URL itself. PURLs offer a number of advantages to you and your business.

In the first place, you will find that when you combine PURLs with direct marketing software that you can have a huge impact on the way that people will respond to you.  With more and more opportunities open to you when it comes to personalized direct mail, you will find that you need to create a campaign where your clients and the people that you would like to be your clients feel as though you are meeting their needs personally.

With PURLs, you will find that you can easily customize content for each client, if you should so choose.  With this in mind, you will be able to both target your clients, and learn more about their needs.  This make for a significantly more powerful experience for your customer, and one where they will remember you and what you provide.

Response rates are greatly increased by using personalized URLs. Studies show that people are much more likely to click a link which has their name included and will also be more well disposed to the message you are trying to convey. You will have a chance to see what your prospective customers are interested in and use this data to market your products and services better to your target market.

When used along with a personalized direct mail campaign, PURLs are a useful way to track your contact’s response to your communications. You can appeal to the interests of your target market by using this information and personalizing content to meet their needs.

Personalized URLs allow you to provide a personal touch to your current and prospective clients; this builds brand identity and customer loyalty. A personalized URL makes people feel like VIPs, something which an impersonal landing page cannot offer. You can also use audio and other tools to create a stronger bond with your clientele and speak directly to them.

Remember that when you sign won with a company that can give you the right kind of PURL service that you need that you should look for one that has a flat monthly rates over per PURL pricing.  With the latter, you will need to pay for every single PURL you create, whereas with a flat monthly rate, you can create as many as you need to.

Take some time and make sure that you think about what a powerful PURL program can do for you; this is a marketing campaign where you do not want to be left behind!

By creating Personal URL’s (PURLS) with our Direct Marketing Software we increased response rates on an email campaign 264% and more importantly sales increased by 77%. The interesting statistics was 28% increase in order amount from the people that received an email with a PURL.

Our client wanted a way to increase click-through rates on the emails they send to Real Estate Agents so they started using Purlblitz software.

You can read more about this Cash Study at http://www.personalizemarketing.com/casestudies.html

You can see the software can be used for Direct Mail or Email Marketing.

PURLs, or personal websites, are microsites used to capture direct mail or email campaign responses. Each PURL is customized with text, images, voice or animated technology with information and incentives specifically targeted for each person’s needs or interests.

Studies show using PURLs with a pertinent and significant message increases response rates two to five times! PURLs are exceptionally affordable and hundreds or thousands of customized PURLs can be created in seconds, based on your customer database or target mailing list.

What many businesses have encountered using PURL technology:

55-60% response rates
$122 ROI per $1 spent on marketing
Hundreds of new leads from one marketing campaign

One simple line added at the end of your direct mail or email campaign can achieve the following:

Increase response rates
Customize interactive marketing efforts spontaneously
Gain valuable information about consumers
Convert more prospects into sales and loyal customers
Manage customer relationships effortlessly
Send qualified, real-time leads to sales
Track and measure campaign responses in real-time

Learn how you can add easily add a PURL to your next marketing campaign by emailing us for more information.

Tell Them: “You can get what you want” or “what you need.”

If your potential customers or current customers don’t see or hear “what’s in it for them” within 10-15 seconds, they will not remain interested! They will not dig through your material to find what they want, it must be apparent from the get-go.

Tell Them: “They Must Act Quickly To Get It”.

You must assist these prospects and customers in overcoming their tendency to procrastinate and to take immediate action to get what you are offering. You must create a Sense of Urgency.

Offer ends on a particular date, perhaps in a week or two.

There is a limited supply, or receive a special bonus for acting now, but they will miss the bonus if they put it off.

Repeat all of the essentials of your offer at the end of your mail piece and tell them how to ensure getting the offer they want or need.  For instance:

P.S. Email or call by Friday, March 30th, to receive your Free Information Packet!

It couldn’t be easier than that. Begin by using a the PurlBlitz software and create personalized postcards today.

Referrals are a lifeline of a lot of businesses but like me be honest for a minute - majority of business are stupid when it comes to referrals.

You ask for a referral after you sell a product or complete a service and you never ask the client again. We are pounded with so many marketing messages everyday we forget the name/number of your business 5 minutes we walk out of your store. Here is a little tip to increase your referrals.

Create a buzz around your product. People will naturally spread the word about your product or service if it is “cool”. You will be able to create that buzz with our software PurlBlitz since everything is personalized. Your prospect will ask you “How did you do that?” when a personalized audio message automatically plays when they visit their personalized landing page. They will want to spread the word about your marketing message to their friends even if you don’t have a formalized referral program. As mentioned in other posts you need to personalize emails by having people fill out a survey and use that information in future emails. People are quick to forget that they filled out a survey and 60 days later when they receive an email from you that mentions something from that survey they will be very impressed you are able to remember so many things about the client. If you want to see what I am talking about go to this website

www.personalizemarketing.com/survey.html - notice how the information is personalized and I am “Smart” by instantly sending you a personalized email (I have people working night and day creating these emails….just kidding)

You should be doing marketing research for your business relatively frequently to stay updated on changes in your industry. For this particular post I am going to focus on marketing research relating to “marketing strategies to get new business”.

Small businesses are so focused on running their business they are not staying updated on the new trends in the marketplace. One of these trends is to create a connection with your clients and make them feel like they are desired and will be taken care of when they become a client. With the internet it is very easy to create distance between yourself and cilents because most of your clients never see your face or meet you in person. One way to create a sense of trust is to learn as much as you can about your clients by providing surveys. Once you collect that information use it in the future in all emails and marketing messages.

Here is an example. Let’s say I sell air conditioners and I am emailing a prospect about getting an AC installed before the summer and I am using an Autoresponder.

Traditional Format

Hey Bob,

I am sure you are enjoying your new house and hopefully the weather is allowing you time to get the things done around the house like you had hoped. As you know we are offering a special on Air Conditioner installs for newer houses. Visit www.myhvac.com to get more information.

Personal Email (this is easy to do - just ask me how)

Hey Bob,

I am sure you are enjoying your new house. Man has it really been 6 months since it was built? Hopefully you are finding time to complete your basement and landscape your backyard. As you know we are offering a 10% discount on AC installs so please visit myhvac.com/bob.smith.html

The bolded words are all personalized information you collected during the survey. Whic email do you think will have a better response?

If you want to increase your response rates on all of your marketing then do Market Research about what your prospects want and need

Most small businesses are looking for ways to get new customers and reactivate existing customers but are too busy to learn new marketing strategies.

1) Write a blog - most businesses should have a blog that is updated regularly so clients can keep updated on your business. People will bookmark or subscribe to your RSS feed and “by magic” stay updated on changes with your industry and business. If you don’t know how to install a blog comment below and I can help you out - it is VERY easy.

2) Pay Per Click - this is a very effective marketing strategy but if done incorrectly can cost you a lot of money with very little results. Search the internet and learn all that you can about PPC. Pick up the book “Adwords for Dummies” as it is an easy read with good tips and tricks.

3) Postcard Marketing the right way - it amazes me how I get the same postcard in the mail over and over from the same business. They don’t test different headlines, formats, colors, etc but expect good response rates. There is something to be said about branding but you can still brand your business but change up the postcards. We highly recommend to people to personalize each postcard to the client (not just a generic postcard for everyone). Variable Data Printers allow you to print personalized message on each postcard and the cost is not much more then sending out 1000 generic postcards. We recommend PrintsMadeEasy

Their customer service is excellend (I don’t say that about too many companies anymore), pricing is great and quality is superior.