Personalize Marketing

If you are looking to get the public’s attention and gain greater exposure for your business, you’ll find that you’ll have a much easier time getting your content noticed using a personal URL. A personal URL (or PURL) is a URL which you can send to a client with their name included in the URL itself. PURLs offer a number of advantages to you and your business.

In the first place, you will find that when you combine PURLs with direct marketing software that you can have a huge impact on the way that people will respond to you.  With more and more opportunities open to you when it comes to personalized direct mail, you will find that you need to create a campaign where your clients and the people that you would like to be your clients feel as though you are meeting their needs personally.

With PURLs, you will find that you can easily customize content for each client, if you should so choose.  With this in mind, you will be able to both target your clients, and learn more about their needs.  This make for a significantly more powerful experience for your customer, and one where they will remember you and what you provide.

Response rates are greatly increased by using personalized URLs. Studies show that people are much more likely to click a link which has their name included and will also be more well disposed to the message you are trying to convey. You will have a chance to see what your prospective customers are interested in and use this data to market your products and services better to your target market.

When used along with a personalized direct mail campaign, PURLs are a useful way to track your contact’s response to your communications. You can appeal to the interests of your target market by using this information and personalizing content to meet their needs.

Personalized URLs allow you to provide a personal touch to your current and prospective clients; this builds brand identity and customer loyalty. A personalized URL makes people feel like VIPs, something which an impersonal landing page cannot offer. You can also use audio and other tools to create a stronger bond with your clientele and speak directly to them.

Remember that when you sign won with a company that can give you the right kind of PURL service that you need that you should look for one that has a flat monthly rates over per PURL pricing.  With the latter, you will need to pay for every single PURL you create, whereas with a flat monthly rate, you can create as many as you need to.

Take some time and make sure that you think about what a powerful PURL program can do for you; this is a marketing campaign where you do not want to be left behind!

By combining direct marketing software with personal URL, you can definitely give your business the push that will propel your it to new heights. Most businesses use direct mail campaigns to widen the range of their customers and usually these direct mail campaigns lead all the recipients to the same company website. This is simply not enough to spur the recipients to take action and buy your products.

Today, the audience around the world is proficient in handling the Internet. Inviting them to the same company website is not going to generate a lot of interest. Personalized URLs (PURLs) are an excellent means to entice people into buying your products. A Personalized URL refers to a web address that bears the name of the recipient. You can incorporate personalized URLs in your direct mail campaigns to increase your chances of getting prospective clients.

You can include PURLs as one of the channels for recipients to respond. For each PURL you can allot targeted VIP landing pages or personalized pages. These dynamic landing pages convey exactly what the recipient wanted to know. This way, the recipient of the direct email is certainly going to show more interest and he is going stay in that web page for longer periods of time. Thus, you can make the recipient aware of all the things about your business that you intended to. Personal URLs help you to attract the audience. It will supply leads and prospects to your business that you need in the down economy.   

This will help you in a great way when it comes to increasing the customer base of your business. You can project the sales of your business much better and know what potential customers are looking for when they stay on your business websites. You can understand the general behavioural patterns of customers. This will enable you to modify your website to suit the needs of the visitors. Performing such a customization will allow the visitors to find what they are searching for quite easily and this increases the chance of these visitors becoming your clients.

By creating Personal URL’s (PURLS) with our Direct Marketing Software we increased response rates on an email campaign 264% and more importantly sales increased by 77%. The interesting statistics was 28% increase in order amount from the people that received an email with a PURL.

Our client wanted a way to increase click-through rates on the emails they send to Real Estate Agents so they started using Purlblitz software.

You can read more about this Cash Study at http://www.personalizemarketing.com/casestudies.html

You can see the software can be used for Direct Mail or Email Marketing.