Jun 17
PURL Marketing Increase response rates
PURLs, or personal websites, are microsites used to capture direct mail or email campaign responses. Each PURL is customized with text, images, voice or animated technology with information and incentives specifically targeted for each person’s needs or interests.
Studies show using PURLs with a pertinent and significant message increases response rates two to five times! PURLs are exceptionally affordable and hundreds or thousands of customized PURLs can be created in seconds, based on your customer database or target mailing list.
What many businesses have encountered using PURL technology:
55-60% response rates
$122 ROI per $1 spent on marketing
Hundreds of new leads from one marketing campaign
One simple line added at the end of your direct mail or email campaign can achieve the following:
Increase response rates
Customize interactive marketing efforts spontaneously
Gain valuable information about consumers
Convert more prospects into sales and loyal customers
Manage customer relationships effortlessly
Send qualified, real-time leads to sales
Track and measure campaign responses in real-time
Learn how you can add easily add a PURL to your next marketing campaign by emailing us for more information.
June 19th, 2008 at 4:28 am
That’s really great idea of adding PURL. Thanks for sharing the useful tips on direct mail and email campaign…
June 20th, 2008 at 5:19 am
Its really great that you have introduced PURL, the advantages introduced by PURL is really helpful, keep up the good work.
June 20th, 2008 at 5:26 am
It’s the great thing to see the concept of marketing myopia hear, its to intrusting to learn and implement in the marketing , I totally agree with your strategy and way of thoughts