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	<title>Personalize Marketing</title>
	<link>http://personalizemarketing.com/blog</link>
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		<title>Personal URL - What you need to know!</title>
		<description><![CDATA[If you are looking to get the public&#8217;s attention and gain greater exposure for your business, you&#8217;ll find that you&#8217;ll have a much easier time getting your content noticed using a personal URL. A personal URL (or PURL) is a URL which you can send to a client with their name included in the URL [...]]]></description>
		<link>http://personalizemarketing.com/blog/personalized-marketing/personal-url-what-you-need-to-know/</link>
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		<title>Direct Marketing Software using Personal URLs</title>
		<description><![CDATA[By combining direct marketing software with personal URL, you can definitely give your business the push that will propel your it to new heights. Most businesses use direct mail campaigns to widen the range of their customers and usually these direct mail campaigns lead all the recipients to the same company website. This is simply not [...]]]></description>
		<link>http://personalizemarketing.com/blog/personalized-marketing/direct-marketing-software-using-personal-urls/</link>
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		<title>Direct Marketing Software Increases Responses 264%</title>
		<description><![CDATA[By creating Personal URL&#8217;s (PURLS) with our Direct Marketing Software we increased response rates on an email campaign 264% and more importantly sales increased by 77%.  The interesting statistics was 28% increase in order amount from the people that received an email with a PURL.  
Our client wanted a way to increase click-through [...]]]></description>
		<link>http://personalizemarketing.com/blog/personalized-marketing/direct-marketing-software-increases-responses-264/</link>
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		<title>Advertise Your Web Site with Direct Mail!</title>
		<description><![CDATA[How do you publicize and get people to go to your website? Advertise Your Web Site with Direct Mail!
Once your website is up and running, you have two issues. First, you need people to see your site and secondly, you must convert them from a website surfer to a website customer.
Targeting a specific market with [...]]]></description>
		<link>http://personalizemarketing.com/blog/personalized-marketing/advertise-your-web-site-with-direct-mail/</link>
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		<title>PURL Marketing Increase response rates</title>
		<description><![CDATA[PURLs, or personal websites, are microsites used to capture direct mail or email campaign responses. Each PURL is customized with text, images, voice or animated technology with information and incentives specifically targeted for each person’s needs or interests.
Studies show using PURLs with a pertinent and significant message increases response rates two to five times! PURLs [...]]]></description>
		<link>http://personalizemarketing.com/blog/direct-mail-response-rates/purl-marketing-increase-response-rates/</link>
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		<title>blueprint for personalized direct mail marketing that works:</title>
		<description><![CDATA[Tell Them: “You can get what you want” or “what you need.”
If your potential customers or current customers don&#8217;t see or hear &#8220;what&#8217;s in it for them&#8221; within 10-15 seconds, they will not remain interested! They will not dig through your material to find what they want, it must be apparent from the get-go.
Tell Them: [...]]]></description>
		<link>http://personalizemarketing.com/blog/personalized-marketing/blueprint-for-personalized-direct-mail-marketing-that-works/</link>
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		<title>Personalized Direct Mailing Campaigns – A Leading Marketing Method</title>
		<description><![CDATA[Direct mail is still the leading approach for reaching your current and potential customers. Being able to touch and feel these personalized pieces, specifically made for your customers, has a lingering effect and magnifies your marketing efforts. 
Begin using the very influential ways PurlBlitz has to offer, personalizing each of those campaigns to say something [...]]]></description>
		<link>http://personalizemarketing.com/blog/personalized-marketing/personalized-direct-mailing-campaigns-%e2%80%93-a-leading-marketing-method/</link>
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		<title>The Power of Personalization</title>
		<description><![CDATA[Read what a well known marketer wrote about Personalization.
Kim T. Gordon: Marketing
The Power of Personalization
Use these 3 smart tactics to personalize marketing messages and increase sales.
By Kim T. Gordon   &#124;   September 12, 2007
The Power of Personalization
Use these 3 smart tactics to personalize marketing messages and increase sales.
Marketers have found a new [...]]]></description>
		<link>http://personalizemarketing.com/blog/personalized-marketing/the-power-of-personalization/</link>
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		<title>Postcard Marketing - Track your Results as a marketing strategy</title>
		<description><![CDATA[I went to a networking event the other day and I asked 5 people a couple basic questions about Postcard marketing.
1) What day of the week do they receive the highest response rate?
2) Do they know the exact response rate they are receiving?
3)  How much revenue does each postcard campaign generate?
I am sure you know [...]]]></description>
		<link>http://personalizemarketing.com/blog/personalized-marketing/postcard-marketing-track-your-results-as-a-marketing-strategy/</link>
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		<title>Target Marketing - Invest money in your List</title>
		<description><![CDATA[Businesses try to get by cheap as possible when they get a list - that is the most important element for your campaign!
Interview your list provider and make sure they have what you need.  I would also ask for more data points so you can narrow down your target market.
Here is an example.  Let&#8217;s say [...]]]></description>
		<link>http://personalizemarketing.com/blog/personalized-marketing/target-marketing-invest-money-in-your-list/</link>
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