Everyone is looking to improve their Pay Per Click Conversion rates once someone visits your URL. Google likes to see your keyword in the display/destination URL and displayed on your destination page.
Let’s say you have 20 main keywords that means ideally you should create 20 different landing pages specific to each of those keywords. That sounds like a very tedious task.
By using our PurlBlitz software you would just create one landing page template and display different text/images based on the keyword ad that was clicked on. Your landing pages would then be very specific to each keyword and improve your quality score with Google.
I will upload an example of these personalized ads and landing pages very soon as check back for my release information
Direct Mail Postcards are not dead. In fact I am seeing increased response rates if done correctly. People get so much email they tend to delete majority of it.
Here are 3 ways to Increase your Direct Mail Response rates:
1) Design/Test/Design/Test your Headline. This is the most important aspect of the postcard. I would either include the name of the recipient or name of the company you are sending to in the Headline. Your headline should be interesting and spark some type of interest for the recipient. You need to use a Variable Data Printer to personalize each postcard. The best one I have found is PrintsMadeEasy.com
2) Buy a good mailing lists. There are thousands of companies that claim to have a good list. The more you know about your list the better you can personalize each message to the recipient. For example if you included age as one of the data fields you could design postcards that are targeted to that age group.
3) Target your message to one product or service. You may have many different products or service to sell but send a targeted marketing message so you can keep the recipient focused on what you are trying to sell. Too many times companies send out generic postcards and expect a high response rates. You can always drive people to a PURL landing page and mention your other products.
Our PurlBlitz software that will be released very soon will help your direct mail response rates especially direct mail postcards. Create thousands of personalized landing pages instantly.
On average you should expect 1-2% response rates on your direct marketing piece. So why do 98% of people throw the postcard away?
It is because they have no connection to the marketing piece and are bombarded with 5000+ marketing messages everyday.
To stand out and get your message read you need to create a connection. Talked directly to the person by personalizing the marketing message.
You can personalize each postcard you send to include their name, different photos/message if male/female and direct them to different websites.
Here is a headline I received on a postcard recently.
We will solve all of your Heating and Air Conditioning Needs…call 555-555-5555 to get more information.
If we personalized that postcard it could read:
Clint, we will solve all of your heating and air conditioning needs.. visit www.xxxxxx.com/clint.steiner.html to receive a special offer.
You have created a connection with the recipient and they are more likely to visit that URL to find out about the special offer. When they go to that page it will be personalized to them and it can even have different offers depending on the person.
You will instantly receive a notification when they visit the page so you could call the person while they are still reading the offer - that creates CONNECTION. Go one step further and send that recipient a Thank you card automatically just for visiting your website.
Using these techniques you can increase your direct response rates from 1-2% to 10-30%.
Add our blog to your RSS feeds and stay updated on the release of the PurlBlitz Software - it will dramatically change your direct mail and email marketing response rates.
What do we mean by “Personalize Landing Page”
Here are 5 ideas of how to personalize a landing page.
1) Print the customers name on the landing page. “Hey Jim, thanks for visiting your personal page…”
2) Included Personal Audio for each visitor. I know you are probably thinking “How in the world can I record personal audio messages for each visitor..” - we have a way!
3) Display different pictures depending on if the visitor is a male or female. If you are marketing a 2nd home community on a lake you might display fishing/golfing pictures for males and spa/beach for women.
4) Create survey and auto fill some of the fields if you already have the information (ie name, address, phone)
5) Display different pictures based on the age of the visitor. If the visitor is a younger customer then display pictures that appeal to them.
Keep checking back for more information on how to personalize your landing pages. We are putting the final touches on a software tool that will help you increase your customer base.
Using personalizing marketing can increase your response rates dramatically. On a typical postcard mailing you might see 1-2% response rate. So out of 1000 postcards that are mailed you might have 10-20 people respond. Let’s say 5-10 of these people buy a $100 product. That one mailing generated you $500-$1000.
With personalized marketing you might see 5-10% response rate which is 50-100 response. If 25-50 people purchase $100 product that is $2500-$5000 in revenue from the same mailing.
If you are going use direct mail you need to use all the techniques to maximize your return.
I wanted to show you an example PURL Campaign. The person’s name and school name will change on each postcard.
When you visit the personalized URL you can see how the page is personalized including personal audio. This page will developed in a couple of minutes so it does not include all of the advanced features of the tool including displaying different images for each page.
Purl Website Campaign
You probaly already have a list of all of your customers. You can create a direct mail marketing campaign that is personalized for each customer.
Let’s say you sell cars. You could create a PURL postcard for customers with a special offer to get them to trade in their current car. When they visit the personalized URL it would have a picture of their current car as well as a personalized audio message “Hey Jim, I wanted to offer you the opportunity to trade in your current car as we need used cars.”
Our software has the ability to create 1000’s of personalized landing pages for all of your customers. We will be releasing our Product in April so bookmark this site to stay updated on the current news.
What exactly is PURL marketing?
PURL stands for “Personalized URL”. If you could personalize all of your marketing do you think you could increase your conversion?
If I received a postcard and it said “Hey Clint, we have a special offer for you at www.personalizemarketing.com/clint.steiner go check it out…” I would be curious enough to check out the URL.
PURL’s can definitely increase your response rates.
