Mar 06 2008
PURL Marketing
What exactly is PURL marketing?
PURL stands for “Personalized URL”. If you could personalize all of your marketing do you think you could increase your conversion?
If I received a postcard and it said “Hey Clint, we have a special offer for you at www.personalizemarketing.com/clint.steiner go check it out…” I would be curious enough to check out the URL.
PURL’s can definitely increase your response rates.
