Tell Them: “You can get what you want” or “what you need.”
If your potential customers or current customers don’t see or hear “what’s in it for them” within 10-15 seconds, they will not remain interested! They will not dig through your material to find what they want, it must be apparent from the get-go.
Tell Them: “They Must Act Quickly To Get It”.
You must assist these prospects and customers in overcoming their tendency to procrastinate and to take immediate action to get what you are offering. You must create a Sense of Urgency.
Offer ends on a particular date, perhaps in a week or two.
There is a limited supply, or receive a special bonus for acting now, but they will miss the bonus if they put it off.
Repeat all of the essentials of your offer at the end of your mail piece and tell them how to ensure getting the offer they want or need. For instance:
P.S. Email or call by Friday, March 30th, to receive your Free Information Packet!
It couldn’t be easier than that. Begin by using a the PurlBlitz software and create personalized postcards today.
Leave a Reply
