Mar 14
Increase Direct Mail Conversion Rates
Using personalizing marketing can increase your response rates dramatically. On a typical postcard mailing you might see 1-2% response rate. So out of 1000 postcards that are mailed you might have 10-20 people respond. Let’s say 5-10 of these people buy a $100 product. That one mailing generated you $500-$1000.
With personalized marketing you might see 5-10% response rate which is 50-100 response. If 25-50 people purchase $100 product that is $2500-$5000 in revenue from the same mailing.
If you are going use direct mail you need to use all the techniques to maximize your return.
