Personalize Marketing

Direct mail is still the leading approach for reaching your current and potential customers. Being able to touch and feel these personalized pieces, specifically made for your customers, has a lingering effect and magnifies your marketing efforts.

Begin using the very influential ways PurlBlitz has to offer, personalizing each of those campaigns to say something directly to or about your customer, and you’ve just made them feel extra special and amplified your ability to keep those customers around for a long time.

ROI: Using personalized direct mail campaigns, is one of the best ways to track ROI. Each of your pieces can contain an internal code for tracking the exact number or responses received from each campaign. Direct mail is generally inexpensive, so why not let your customers know you care about them individually through personalized direct mail.  Through this medium, you can achieve a high return on your marketing dollars.

Leverage your efforts: Instead of providing a sales presentation to one customer at a time… it’s so much more effective and advantageous to send hundreds or even thousands of postcards, letters, brochures and offers, with your best sales pitch to all of your customers simultaneously.

Rapid Response: When you send a direct mail piece, around 85% of those who will respond will have contacted you within a few weeks.  You will know whether that campaign is successful based on the response rate you have received thus far and if you are not receiving a great response, you will be able to make adaptations to your direct mail campaigns right away.

With PurlBlitz, the magnitude of your direct mail campaigns is just beginning.