Personalize Marketing

I went to a networking event the other day and I asked 5 people a couple basic questions about Postcard marketing.

1) What day of the week do they receive the highest response rate?

2) Do they know the exact response rate they are receiving?

3)  How much revenue does each postcard campaign generate?

I am sure you know where I am going with this before I even tell you….not one person had a clue the answer to those 3 very basic question.

You need to know which day of the week you receive the highest response rate so you can plan all of your mailings.  With the PurlBlitz software we give you the ability to track exactly the time/day people visit their personal URL.  You can then export that to excel and create graphs, charts, etc.  There are people out there that say “Such and Such day is the best to mail..” - how can you put everyone in the same category.  If I am a casino I want my postcard delivered later in the week so people think “Yeah let’s go to the casino tonight..”  If I am a beauty salon I may want them delivered on a Tuesday because they know they receive the highest response rate on that day.

How can anyone do a marketing campaign and not know if it is working and how much revenue it generates?  I guess they think “Oh it costs me $500 and business is coming in the door so I guess it is working” - are you crazy?  What if that business is coming in from referrals - that means you are flushing $500 down the drain.

Track your results to help your Postcard Marketing become more effective.  The reporting aspect of the PurlBlitz software will make it easy for each business to know who is interested in their product.