Personalize Marketing

Businesses try to get by cheap as possible when they get a list - that is the most important element for your campaign!

Interview your list provider and make sure they have what you need.  I would also ask for more data points so you can narrow down your target market.

Here is an example.  Let’s say I opened a new golf store and I want to market to the people in that area that I  am now open for business.  I buy a list of 10000 names of people in the area and it costs me $100.   90% of the 10000 people do not even golf so do they really care that I am opening a new store?   It cost me $3000 in postage/printing and $100 for the list or $3100 to mail to that 10000.  I better sell a lot of golf clubs to make that campaign be effective.  Since 9000 of the postcards were instantly thrown in the trash because of no interested in golf you are down to 1000 - if you get 2% response rate you will get 20 people that are interested.

Another approach is to buy a list of 1000 people that you know are interested in Golf (maybe subscribe to golf magazine, bought golf equipment online, etc).  Now we mail to 1000 people and it only costs us $400 and even if we still get the same 2% response rate that is 20 people like above with 1/7 of the costs.

With PurlBlitz software we will show you how to take those 1000 targeted people and increase that response rate to 5-10% by personalizing the marketing message.  It is very powerful to get a postcard in the mail that says “Jim, hopefully you are enjoying your Golf World Magazine.  I know you are interested in Golf and we are opening a store at 120th ST.  Visit your personal URL www.mygolf.com/jim.smith.html for a special offer”

Do you think that is powerful?